GLOSSARY
Business case
A business case assembles the problem, available options, expected benefits, costs, risks and key assumptions to prepare an investment decision and review it later.
From time savings to economic consequences
If AI reduces the time needed to prepare a proposal, that initially describes a process change. Whether it creates additional contribution margin depends on other conditions: are there enough suitable opportunities, sufficient delivery capacity and another bottleneck in closing deals? Released time may instead support better preparation or reduce overload. Those outcomes can be valuable, but need appropriate evidence. An hour theoretically saved is not automatically an expense that the organisation has actually avoided.
Turn assumptions into testable conditions
A credible comparison includes existing tools, a simpler process improvement and the proposed solution. Total cost of ownership covers integration, training, supervision and switching effort alongside usage charges. The baseline establishes the starting point; a pilot tests the assumptions that matter most. Consider sensitivity: at what review effort or usage volume does the advantage disappear? This turns an attractive calculation into a testable investment decision. Further expansion should depend on observed results, especially when greater automation introduces additional risks or organisational dependencies that the initial trial did not cover.